Daily Archives: 20. December 2016

KitKat brand failed European court to be registered

Products and MarketingBy Stephan Musiol 20. December 2016

Nestlé´s KitKat brand failed EU court to be registered as a European Trademark. The Swiss company has to go the hard way and try to register the brand in all single countries. Nestlé tried to register the three-dimensional shape as a European trademark. The court said that none of the evidence taken into consideration by…

CAOBISCO appoints new secretary general

PeopleBy Stephan Musiol 20. December 2016

The European Association of the chocolate, biscuit and confectionery industry (CAOBISCO) has announced Marina Valverde to succeed Sabine Nafziger from first of February 2017 as general secretary. Marina, a Spanish national, holds a Master’s degree in EU Law & Policies from Universidad Carlos III. She has over 20 years of experience in various EU public…