At this year’s Djazagro in Algiers/Algeria, Archer Daniels Midland Company will show how to give well-known and popular product categories a new twist to generate further growth. At the show, ADM experts will present exciting new product developments with a special emphasis on indulgence.
The trade-fair portfolio includes, for example, a non-alcoholic dark malt drink refined with hints of popular black cacao biscuits. Chocolate, as an all-time favorite, goes very well with dark malt notes, and the cookie note leads to an exciting trendy taste experience.
Still drinks are firmly established in the African Market. To meet the demand for extraordinary flavors, for instance, ADM now offers a new range featuring “Paradise Fruits”, such as pineapple, mango, and guava. Fine variants like “Tropic” and “Pina Colada” round out the portfolio.
Another emphasis is placed on the milk & juice market. ADM will present new compositions ranging from banana-biscuit and raspberry to orange-passionfruit. These drinks fulfill consumers’ expectations of an excellent taste and a pleasant mouthfeel.
Besides beverages with varying juice content, smoothies are considered exceptionally fruity and fresh. They are therefore particularly suitable for premium offers.
Visitors to the ADM booth (A F 015) are welcome to taste the products mentioned above as well as exciting new developments for the dairy and food sector.