Michael Eisner and Madison Dearborn Partners have sold Bazooka Candy Brands to Apax Partners, a private equity firm. According to The Wall Street Journal Apax Partners paid 700 million US-Dollars for Bazooka Candy Brands. Eisner bought the company in 2007 for about 385 million USD. In that time Topps Cards has been included in the portfolio of brands. Eisner sold that part in 2022 for 500 million USD.