Vibrant colours are a major trend in food and beverages this year – even in categories, one would not expect. Savoury products like pancakes or burger buns turn pink and gnocchi appear in vibrant shades of purple. At the same time, consumer demands for natural ingredients and clean labels continue unabated, leaving manufacturers no choice but to replace additive colourants. At CFIA 2018, to be held from 13th to 15th March in Rennes, Exberry by GNT, the global market leader in Colouring Foods, will demonstrate truly natural and brilliant colours for all kinds of applications.
At the show, the brand will demonstrate its most recent innovation: the first full Colouring Foods range for savoury products. Especially for applications such as meat, soups and sauces, completely natural and high-performance colour solutions have long been missing. The Exberry Savoury Range is made exclusively from recognizable vegetables and edible plants that fit well with flavour associations of savoury recipes. As for all of the product lines, only gentle physical methods are used for the manufacturing. Thanks to standardised colouring properties, the concentrates provide full colour control. “Colourful but natural food and beverages have never been as demanded as in 2018. Producers depend on the right ingredients in order to be one step ahead of their competitors”, says Baptiste Mattelin, Managing Director of GNT France SARL. “With our unique solutions there is no need to decide between on-trend colours and meeting consumer demands for naturalness. Colouring Foods are not only truly natural, they also stand out due to their high production standards and excellent performance.”
The unparalleled quality of Exberry Colouring Foods is ensured by the full vertical integration of the production process, a fast and flawless transition and the broad usability of the concentrates. At stand A42, hall 8, visitors can experience all steps from the basic raw material through to the final application. A field area provides insights into the origin of Colouring Foods: only the best seeds are selected to grow varieties with optimized colour yield. Full supply chain control ensures year-round availability and best quality. When switching from additives, application experts assist throughout the entire process to ensure a perfect solution. Visitors of the booth can convince themselves of the results at a yoghurt parlour. An on-site supermarket completes the tour and illustrates the broad applicability of the concentrates in all kinds of confectionery, dairy and bakery products, beverages and snacks.
