Driven by vegans, vegetarians and flexitarians – the rise of plant-based diets is here to stay. In the UK, the number of people identifying as vegans has increased by 350 % in the last ten years. This significant movement has a major impact on almost every food and beverage category leading to an increased use of natural ingredients from plant sources. EXBERRY, the leading global brand of Coloring Foods produced by GNT, will focus on this social trend at Food Matters Live. The event will take place in London from 20th to 22nd November. At stand 100 in the Ingredients Zone, GNT will showcase how EXBERRY can be used to support the creation of visually outstanding and deliciously fresh vegan milk drinks. EXBERRY concentrates made exclusively from fruit, vegetables and edible plants are the one color solution to win consumers’ favor. “Consumers are increasingly conscious and questioning about the food and drink they consume and at the same time have high expectations: plant-based foods are no exception and have to look appetizing and fresh. Additionally, color is a key driver for associations with naturalness and healthiness”, says Paul Collins, Managing Director of GNT UK. “Our EXBERRY portfolio supports these expectations as they are based on the most natural principle of coloring food with food.” Despite being made from only plant-based ingredients, manufacturers don’t need to compromise on high performance, stability and brilliance. Optimum quality is achieved through full vertical integration of the supply chain including selection of the seed varieties and optimal cultivation conditions through to the production of the final concentrates, all steps are monitored and controlled meticulously. To ensure performance of the concentrates, experts are on-hand to support application development, from electing the solution fitting the individual characteristics of a product, inspiring with innovative concepts, advice on regulatory compliance, and support during the entire production integration process. “We provide tailor-made services to food and beverage manufacturers. This allows them to not only develop new vegan or vegetarian product recipes, but also to replace additives and clean up the labels of established products”, says Collins. At FML 2018, EXBERRY will bring the simple concept of coloring food with food to life and offer plant-based concepts for tasting. Vegan frappés will show-case the power of spirulina, beetroot and turmeric in applications. While refreshing themselves, visitors can discuss current trends and developments in the food and beverage market. The experienced team at FML will be pleased to provide advice on projects and answer questions on the application of Coloring Foods in all kinds of food and beverages – vegan, vegetarian or simply clearly labeled.