Archer Daniels Midland Company has now added new colors to its product range: firstly, micronized color powders made from coloring foodstuffs; secondly, paprika extract for particularly vibrant shades of orange.
The new micronized color powders from ADM are made up of particles that are much smaller than conventional color pigments. This gives the powders a larger surface – in relative terms – and increases their opacity. As a result, they give foodstuffs a highly intensive and striking coloring.
ADM offers its customers micronized color powders for all common color shades. The new solutions complete the previous range from yellow to red, now also allowing additional colorings in green and blue. The raw materials that the ADM developers use are coloring foodstuffs such as safflower, curcumin, red radish and spirulina. The products are available for instant beverages, chewing gum, powder mixtures, concentrates and confectionery. Despite the small particle size, the colors are by no means nanomaterials.
Paprika for bright orange – without any E numbers
The WILD Rainbow Range, ADM’s range of coloring foodstuffs and natural colors, has also been expanded and now includes paprika as a new coloring foodstuff that can be used for all food applications. It is suitable for all pH values and is heat-stable. In contrast to orange carrot, for example, paprika extract does not change its color and become more yellow when heated, but rather retains its original orange.
Paprika can be used to give a bright orange color to various products, including confectionery, snacks, ice cream, baked goods, breakfast cereals and chewing gum. It is actually an original color rather than the result of mixing two separate colors (red and yellow).
Both the micronized color powder and paprika extract can be declared as ingredients with no E numbers, which means that they are suitable for clean label products.