The National Confectionery Association (NCA) has declared the “Most Innovative Award” winners in nine different categories during the Sweets & Snacks Expo in Chicago. The award is given by a jury the last day before the show starts. Taste, sale-ability as well as packaging and innovation are the criterias for the award. In the chocolate category Mars Chocolate North America won with their M&Ms Caramel Chocolate Candy product. In the none chocolate segment the Jelly Belly Candy Company won with the Jelly Belly Krispy Kreme Gift Box. Seasonal winner is Ghiradelli Chocolate Company with their Chocolate Strawberry Bark.