ISM, the world’s largest trade fair for sweets and snacks, is once again offering industry newcomers the opportunity to present themselves to the international buyers’ market – jointly and at favourable conditions in the “Newcomer Area”. Once again twelve companies, this time from Germany, Estonia, Latvia, Poland, Switzerland, Thailand and the USA are participating. The spectrum of the products exhibited ranges from fine biscuits, to cereal bars, through to sweet and savoury fruit and vegetable snacks. As in the previous years, the “Newcomer Area” is located in Hall 11.1, Stand D 31/E 38. In total, around 1,600 suppliers from approx. 65 countries will be exhibiting at ISM from 29 January to 2 February 2017.