Where our power to imagine the diversity of promotional products reaches its limits, the PSI Show begins. From classics like the promotional pen to the innovative multi-functional tool, fresh from the idea factory: from 9 to 11 January 2018, a huge assortment of goods will be on display in the halls of the Exhibition Centre Düsseldorf. The leading European trade show of the promotional products industry will occupy even more space this time. Four exhibition halls will be completely sold out. Joining the approximately 1,000 exhibitors from nearly 40 nations will be international key players of the industry, plus newcomers and inventors. Confirmed exhibitors include promotional products manufacturers and distributors such as elasto form, koziol »ideas for friends, uma Schreibgeräte, VICTORINOX and Inspirion, as well as major textiles companies like Falk & Ross Group. JCK Group will be represented with the textiles manufacturers Gustav Daiber and Karlowsky Fashion, the umbrella maker FARE, the toy expert mbw, the bag producer Halfar System and SND PorzellanManufaktur. Exhibitors from the sweets segment will include JUNG BONBONFABRIK and Kalfany Süße Werbung.
Industry customers discover the diversity of promotional products
In 2017, advertising agencies and marketing decision-makers from industry companies were able for the first time to get up-close-and-personal with the diversity of promotional products. The Industry Customer Day will be held again in 2018. On 11 January, industry customers holding an invitation from their PSI promotional products consultant can visit the show – either alone or accompanied by their consultant. Individual consultation counters and the Industry Customer Lounge in Hall 10 will provide ample opportunity to retreat for discussions.
Premiere: Merchandising & Licensing Lounge
Merchandising and licensing are becoming increasingly significant topics in the promotional products industry. From now on, the new PSI Merchandising and Licensing Lounge in Hall 9 will reflect the entire value chain of key merchandising and licensing processes. The lounge will serve as a venue for product presentations and best practice demonstrations while also offering lots of space to network.
Product Preview Event to kick off show
Following the successful debut in 2017, PSI distributors from European countries other than Germany can once again participate in the second Product Preview Event at the upcoming PSI. On 8 January – a day before the start of the trade show – up to 20 selected exhibitors from various segments will present their product innovations. At previously arranged meetings and subsequent networking sessions, exhibitors and participants alike will be able to purposefully exchange ideas and connect with each other.
At PSI, the Leading European Trade Show of the Promotional Products Industry, promotional products professionals gain an overview of the trends and innovations of the industry. In addition, special exhibits and show areas are dedicated to an in-depth look at promotional labelling, printing and finishing technologies, inventions and innovations, and much more. At PSI 2017, 988 exhibitors from 37 countries presented their companies to 18,094 visitors. PSI 2018 will take place in Düsseldorf from Tuesday, 9 January, to Thursday, 11 January.