The Serious Sweets Company (SSC), Harrogate/UK confectionery manufacturer has acquired Nom Bites Ltd. With their Lexi´s range . Founded in 2020 by Alexei Khatiwada, Lexi’s is an award winning supplier of mallow crispy rice treats and protein bars. SSC produces own-label treats for UK retailers. In 2022, SSC acquired Mighty Fine, the honeycomb brand, and Mr Stanley’s, the English gifting confectionery brand. In 2023 they also acquired Mallow & Marsh, and the wholesale manufacturing arm of John Bull, now renamed the Real Candy Co.
Rob Whitehead, MD at SSC, commented: “We’re delighted to bring Lexi’s into our family and continue the journey that Alexei and Shama have brilliantly led. Gluten, dairy and nut free bars fit perfectly into our stable of current brands, enabling us to offer customers a combination of indulgent treats and more healthy treats, ideal for customers with specific dietary needs, or those looking for a healthier snack. We will be sharing the range with our customers over the next few months and look forward to developing Lexi’s alongside all our brands over the next few years”.
Exciting milestone for Lexi´s
Alexei Khatiwada, founder (‘Captain Crispy’), said: “This acquisition marks and exciting milestone for Lexi’s, as we capitalise on the growing demand for our award-winning treats. I’m proud that Lexi’s has helped deliver more inclusive treats to a mainstream audience and it’s been a pleasure to see the growth of the brand, which started in my home kitchen and has now sold millions of treats across the UK. I’m delighted to see SSC’s ambition and desire to grow the brand further and continue this exciting journey”.