It is no secret that the way we shop has changed this year. But will these habits stick around? What does the future of retail look like, and how can retailers inspire consumers? At the 2021 Sweets & Snacks Expo, Destination Retail is where retailers and manufacturers can get informed on the latest retail merchandising trends and technologies.
“This year has shown the importance of connecting with consumers where they feel most comfortable,” John Downs, president & CEO of the National Confectioners Association, said. “Destination Retail explores how key consumer rituals, celebrations, and occasions become opportunities to attract shoppers and inspire new purchase occasions. Candy and snacks are an important part of how we make our days special during this uncertain time, and as we head back into stores, it’s important to keep retailers and consumers inspired to enjoy the high-performing treating and snacking categories.”
Destination Retail serves as a guide for show attendees to capture and convert consumers through creative promotion and merchandising. In Destination Retail, retailers and others will be able to immerse themselves in front end and center store merchandising examples and education sessions that will provide thoughtful ways to:
- Innovate checkout experiences and e-commerce platforms;
- Drive incremental purchases through emerging and underleveraged moments and occasions; and,
- Incentivize in-the-moment purchases in the queue line and beyond.
“Shopping in our stores has always been about the experience. It’s more important than ever that we find new ways to entertain and surprise our customers. At the Sweets & Snacks Expo, surprises, innovations, and great ideas can be found in every booth. I wouldn’t miss this show,” Jeff Rubin, founder and CEO of IT’SUGAR, said in a recent testimonial about why he attends the Expo.
The Sweets & Snacks Expo will take place in June, which is National Candy Month. June is a great time to enjoy the fun of summer with chocolate and candy. And, for retailers across the country, National Candy Month presents the opportunity to bridge the gap between the spring and fall major holidays and occasions. Destination Retail will feature ideas on how to take advantage of National Candy Month as an incremental sales opportunity and cross-promote candy and snacks into this emerging promotional season.