Symrise is boosting its operations in the West African market. The global supplier of fragrances and flavourings will present its products at agrofood Nigeria with its own booth at the Landmark Centre – Hall 1 1C.1.10. The trade show, which will be held in Lagos from March 27 to 29, 2018, addresses the entire value chain, from farm to table. Additional trade show topics include the food processing and flavour industries.
At the largest food trade show in West Africa, Symrise will be offering visitors to its booth a wide range of concepts for beverages, sweets and other foods that have been developed to fit the region’s specific preferences. For example, guests will have the opportunity to learn more about palm wine, cherry mints, beef and chicken bouillon cubes, and mango-baobab juice. These products highlight the local expertise of the Holzminden based company, its strong connection to the West African market and its in-depth knowledge of consumer wishes.
There are plenty of reasons for Symrise to exhibit at agrofood Nigeria. “We’ve been active here for a long time and want to strengthen our local presence,” says Dr. Alexander Lichter, Vice President Sales Flavor Division EAME at Symrise. “We want to demonstrate our expertise to our customers in Nigeria and West Africa: creating natural and authentic flavour experiences for the people who live here using state-of-the-art technology.” With a population of nearly 190 million, Nigeria is one of the most important markets in the region, Lichter explains. The country has shown very promising development, both demographically and economically. Symrise has been active throughout the country for more than 30 years.
Naturalness and Authenticity for Customers in West Africa
Symrise has registered rising demand for natural, regional and authentic foods – among its customers as well as consumers. “That’s why we’ve dedicated ourselves to fulfilling these wishes,” says Dr. Alexander Lichter, Vice President Sales Flavor Division EAME. “Our company does this by perfecting how it processes raw materials, which are sourced in line with high ethical standards and the principle of sustainability. That’s why the Group can deliver products with an extraordinarily authentic flavour that contributes to well-being.”
In addition to its solutions for authentic flavour experiences, Symrise also offers natural food colourings. This is produced by Symrise’s Diana Food division, a specialist in functional food ingredients.