CFP Brands Germany announced the test-launch of their mentos brand in a all new natural paperbox. CFP brands is a Joint Venture of Perfetti van Melle, Ricola and Fisherman´s Friend. The new packaging comes with a total of 90% paper. Nicola Sydon, marketing director at Perfetti van Melle is proud to go for the next step in sustainable packaging for their famous chewing gum brand.
Source and picture CFP Brands